Types of link bait

Although there are no clear-cut subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:

Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.

News hooks - Provide fresh information and obtain citations and links as the news spreads.

Humour hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.

Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.

Tool hooks - Create some sort of tool that is useful enough that people link to it.

Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.